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An Icon of Charm City
When you think of Maryland, certain icons come to mind: blue crabs, Old Bay seasoning, the Chesapeake Bay, and, of course, National Bohemian beer—affectionately known as Natty Boh. With its signature one-eyed logo and rich history, Natty Boh has become more than just a beverage; it’s a symbol of Baltimore pride and a beloved fixture of Maryland culture.
Despite changes in ownership and production, Natty Boh’s influence remains deeply ingrained in the hearts of locals and fans alike. From baseball games to bar crawls, this beer represents a connection to Baltimore’s blue-collar roots and its enduring spirit of community.
The Birth of National Bohemian
National Bohemian was first brewed in 1885 by the National Brewing Company, founded by brewer and German immigrant John Frederick Wiessner. The brewery was located in Baltimore, Maryland, which, during the late 19th century, was a thriving hub for German immigrants and their brewing traditions. National Bohemian was marketed as a premium lager, quickly gaining popularity among Baltimore’s working-class citizens.
The beer’s nickname, "Natty Boh," came about informally as Marylanders embraced the beverage. Its affordability, crisp taste, and wide availability made it a staple for the region’s dockworkers, shipbuilders, and locals looking to unwind after a long day.
The Rise of the One-Eyed Logo
Natty Boh’s iconic one-eyed mascot was introduced in 1936 during the leadership of J. Clarence "Billy" Marburg, a savvy businessman who redefined the brewery's marketing strategy. The character, Mr. Boh, was created as a whimsical representation of the brand, complete with a handlebar mustache, bow tie, and a single winking eye. Although the reason behind his one eye remains a mystery, Mr. Boh's quirky charm resonated with consumers.
Over the years, Mr. Boh became more than just a mascot—he became the face of Baltimore’s brewing history. His likeness appeared on billboards, neon signs, and bottle caps, cementing Natty Boh’s status as a household name in Maryland.
The Golden Era of Natty Boh
During the mid-20th century, the National Brewing Company thrived. Under the stewardship of Samuel Hoffberger, the brewery modernized its facilities and expanded its market reach. By the 1950s, Natty Boh accounted for nearly 34% of Maryland’s beer sales, making it the state’s leading beer brand.
Natty Boh became synonymous with Baltimore culture during this period, thanks in part to its strong ties to the Baltimore Orioles. It was the official beer of the team during its early years at Memorial Stadium, with fans enjoying cold Natty Bohs as they cheered on their home team.
The Decline and Rebirth
The 1970s marked a challenging time for regional breweries like National Brewing Company. Consolidation in the beer industry led to increased competition from national brands like Budweiser and Miller. In 1975, National Brewing Company was acquired by Carling Brewing Company, and production of Natty Boh eventually moved out of Maryland to brewing facilities in North Carolina and Ohio.
Despite no longer being brewed in Baltimore, Natty Boh’s cultural significance endured. In 1999, the brand was purchased by the Pabst Brewing Company, which recognized its nostalgic appeal. Pabst revived Natty Boh’s image, leaning into its association with Maryland pride and Baltimore’s rich history.
Natty Boh Today: A Cultural Phenomenon
Though it is no longer brewed in Maryland, Natty Boh remains deeply rooted in the state’s identity. The beer is a common sight at local bars, crab feasts, and sporting events. Mr. Boh's neon sign continues to shine brightly atop the former National Brewing Company building in Baltimore’s Brewer’s Hill neighborhood, serving as a beacon of the city's brewing heritage.
Natty Boh also enjoys a resurgence among younger generations who embrace its retro branding and connection to Maryland’s history. The beer’s affordable price and easy-drinking taste make it a favorite for casual gatherings, while its legacy evokes a sense of regional pride.
Natty Boh in Pop Culture
Natty Boh’s influence extends beyond the beer itself. Over the years, the brand has inspired countless pieces of merchandise, from T-shirts to pint glasses, emblazoned with Mr. Boh’s famous face. Local artists frequently incorporate the mascot into their works, celebrating Baltimore’s heritage through creative interpretations of the brand.
The beer also holds a special place in Baltimore’s food scene. Many local restaurants and chefs incorporate Natty Boh into recipes, creating dishes like Natty Boh-battered fish or crab dip infused with the iconic lager.
A Symbol of Resilience
Natty Boh’s journey from a small Baltimore brewery to a regional icon and back again mirrors the resilience of Baltimore itself. Despite changes in ownership and production, the beer continues to serve as a unifying symbol for Marylanders, representing their history, culture, and pride.
Whether you’re sipping a cold can on a summer afternoon, catching a glimpse of Mr. Boh’s neon sign, or donning a Natty Boh T-shirt, you’re participating in a tradition that has spanned generations.
Raise a Glass to Mr. Boh
The story of Natty Boh is one of enduring charm and cultural significance. It’s a reminder of Maryland’s proud brewing history, the city of Baltimore’s indomitable spirit, and the simple pleasures of a cold beer enjoyed with friends and family.
Next time you raise a glass of Natty Boh, take a moment to toast the legacy out of a true Maryland icon—an ever-present reminder that some traditions never go out of style.